So I have been looking at the current trends recently and the seventies influences have been very prominent. This style was very obvious for the fall of 2015 and it is even more in fashion now for spring 2016. We see it in fashion, make-up, hairstyles, jewellery, interior design as well as movies hence the movie "Joy".
I absolutely love this style and find it so free, versatile, open and intriguing!
The design process includes vast time of researching and I want to learn about the upcoming trends and stiles that are happening every moment and then create my own version that fits my brand and style.
I became very interested in knowing what was actually happening in this period and tell you a little bit about it. Whereas I am not exactly a specialist in fashion history, I got much of my knowledge from my old fashion history teacher which really is an expert in this field and actually released a book here in Iceland about the history of fashion in 2005.
Like she writes: The era is characterized by political changes and armament race between the US and the Soviet Union and growing terrorism. Drugs, free sex and commune life were facts of the time as well as women- and equal rights movements. The fashion became a domain to show political and sociological solidarity.
I find this very interesting and we see influences from the seventies as mixes between the hippie movement as well as disco and punk, quite a mix really! The extreme colour mix of the sixties is retreating and softer, darker tones are becoming more prominent.
The childish skinny look from Twiggy was no longer the prefiguration but the natural ripe woman that even had a visible flaw giving her a personal charm and added interest, such as a gap between the teeth.
I also found quite an interesting list of fashion highlights and icons through this remarkable era and here is a part of that list, the things I found most interesting. The whole list can be viewed here.
Diane Von Furstenberg And The Wrap Dress, 1974
Joni Mitchell , 1972
Studio 54, 1970s
Debbie Harry, 1976
Create your own happiness!
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Happiness is not something you postpone for the future; it is something you design for the present. -Jim Rohn
Katla, on behalf of
- Systur & Makar –
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