When I launched Volcano Design I decided to make clothes for women like me. I wasn't necessarily the skinniest girl in town but not either the largest, I was just a very normal girl wearing UK sizes 40/42. But that meant size LARGE or Extra LARGE:.. Heeeell no! I just did not think that was fair, and I hated the labelling!
So I decided to do something about it, and make my own sizes for me, it was my brand, up to me, I was in charge! It’s nothing more than my own vanity but damn it, I wasn't about to make someone else decide “my title”, especially not now since I could do something about it!
So in about 5 minutes I went from being a size “big girl” to a size “SMALL”, yeah that’s right, and I have been small every day since.. I admit “different small”, some Mondays I’m a bigger small but a small nevertheless!
About two years ago we did even more, we eliminated LARGE from our collection. We do not produce anything large!
We do however make Xtra-Medium! That’s right, size XM, we even got special labels made! The Chinese labelling company had never heard of this: whaaaat, an Extra Medium, what is that?! Hehehe
Volcano Design produces today sizes: (equalled to UK numbers).
S (40/42 -44)
Maybe I’m just doing the same as the French did, they stock quite small sizes, because women from France are quite petite.. I just wanted to make my own “Icelandic” sizes. Slightly bigger for women with longer limbs and are on average slightly taller.
You know, this really doesn’t make any difference at all, we just need to label our clothes to know what to sew, to know what we need for our stock and so it’s easier for the customer.. the sizes could just as well be called: Wonderful, Delightful, Lovely and Enchanting!
The bottom line is that if we feel good in our own skin it really shouldn't matter what the letters say on our labels…. I personally just think it is more fun finding my clothes with the size SMALL in it and I can welcome the day without feeling guilty about my lunch instead of an “EXTRA LARGE”, because somebody somewhere decided that THAT was my tag!
And with that we introduce our new leggings, they are quite thick, super comfortable and very becoming. They do have some tummy support, but are more for the everyday use, thick, warm and wonderful!
Oh and I use mine in a size SMALL, what is your size? ;)
Create your own happiness!
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Happiness is not something you postpone for the future; it is something you design for the present. -Jim Rohn
Katla, on behalf of
- Systur & Makar –
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